02. brand identity design
Visual Identity Design and Guideline Creation: Develop cohesive visual elements, including color palettes, typography, and graphic styles that reflect your brand’s personality.
Brand Refresh: Update and refine your existing brand elements to stay relevant and aligned with current market trends and business goals.
Brand Strategy Development: Craft a comprehensive brand strategy that defines your vision, mission, and values to guide all branding efforts.
The Brand:
Pizza FM is a free-form, noncommercial, radio station highlighting underexposed artists in the Champaign-Urbana area.
The Goal:
Aims to engage with their audience, promote upcoming shows and events, increase programming awareness, boost listening numbers, drive event attendance, connect with the community, foster a sense of belonging, and provide a space for like-minded music lovers to collaborate and connect.
The Deliverables:
Brand guideline book. A cohesive presence on Instagram, establishing and reinforcing the station’s brand identity without losing its unique DIY aesthetic.
BEFORE
Lacked aesthetic cohesion making brand recognition impossible
Visual elements and overall presentation were jarring and unpleasant
No visual consistency made the brand appear less professional
AFTER