02. brand identity design
Visual Identity Design and Guideline Creation: Develop cohesive visual elements, including color palettes, typography, and graphic styles that reflect your brand’s personality.
Brand Refresh: Update and refine your existing brand elements to stay relevant and aligned with current market trends and business goals.
Brand Strategy Development: Craft a comprehensive brand strategy that defines your vision, mission, and values to guide all branding efforts.
Client Overview: Pizza FM is a free-form, noncommercial radio station dedicated to showcasing underexposed artists in the Champaign-Urbana area, fostering a community around independent music.
Challenge: The station needed a stronger brand presence to engage its audience, promote events, and boost listenership while maintaining its distinct DIY aesthetic. It also aimed to create a sense of belonging and provide a collaborative space for like-minded music lovers.
Solution: Developed a comprehensive brand guideline book to establish visual consistency while preserving the station’s grassroots identity. Crafted a cohesive Instagram strategy to reinforce branding, increase programming awareness, and drive engagement with the local music community.
view style guidebook here
Lacked aesthetic cohesion making brand recognition impossible
Visual elements and overall presentation were jarring and unpleasant
No visual consistency made the brand appear less professional
PREVIOUS:
Curated content increases credibility and appeal
Followers can connect with the content and brand, community is better represented
Visually attractive posts and feed incite engagement
REMAKE: