04. copy

Written Content: Social Media Copy, Blog Posts, Marketing Material

Voice and Tone Consistency: Understand and apply your brand’s voice and tone effectively across all content, adhering to written style guides for consistency.

SEO Basics (currently learning more advanced SEO)

Click to read samples below. All are written on same topic written for three different audiences.

Demographic: Targeting primarily teenage girls aged 13-19 who value empowerment, connection, and personal growth. They have a strong online presence, prefer quick and engaging content, and follow influencers and celebrities. Most live in urban or suburban areas with their families.

Voice & Tone: Friendly, upbeat, and relatable, like a trusted older sister or cool, informed friend. Uses trendy, natural slang and references that resonate with teens. Encourages reader participation and shares personal stories to inspire and connect.

705 words

Demographic: Young professionals aged 22-35, diverse and inclusive, valuing progressive attitudes, collaboration, and a community-focused, casual work environment. They appreciate transparency, open communication, and a healthy work-life balance, often found in urban areas with innovative companies.

Voice & Tone: Casual, friendly, and playful, like a fun, inclusive happy hour with coworkers. Fosters camaraderie with personal shoutouts, rhetorical questions, and lighthearted observations, creating a warm, engaging atmosphere.

476 words

Demographic: Primarily millennial men aged 25-40 who value physical and mental well-being, proactive self-improvement, and continuous learning. They prefer straightforward, practical content and often engage online, especially in major metropolitan areas.

Voice & Tone: Confident, knowledgeable, and approachable, like chatting with a friend over beers. Offers clear, evidence-based advice in simple, straightforward language, with a motivational and occasionally humorous touch.

553 words

LEAH RUTH PEARLMAN’S WEBSITE

01. SOCIAL MEDIA CONTENT
02. BRAND IDENTITY DESIGN
03. PUBLICATION DESIGN
04. COPY
05. CREATIVE COMMISSIONS
    & PROJECTS

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