03. layout design
Print and Digital Layouts: Create visually appealing and reader-friendly layouts that capture attention and convey information effectively.
Custom Templates: Develop custom templates for consistent and professional publication design across various platforms and formats.
Client Overview: The Hospitality, Events, Tourism & Management (HETM) program at the School of Business at Arkansas State University aims to provide students with the knowledge and skills necessary to excel in the industry.
Challenge: The degree information was dense and difficult to digest, making it challenging for prospective and current students to understand the program’s structure, requirements, and career pathways.
Solution:
Content Simplification: Organized and simplified degree information into easily digestible sections, improving clarity and accessibility.
Visual Design: Designed a visually compelling publication with infographics, custom vector illustrations, and animations to enhance understanding and engagement.
User-Friendly Format: Created both print and digital versions of the guide, ensuring accessibility across platforms and enhancing user experience.
Some animations and illustrations from the guidebook:
I made deliberate design choices to ensure inclusivity by using a consistent comic style for all characters and integrated accessibility features and LGBTQ+ representation
To enhance interactivity, I subtly integrated the school’s logo throughout the guide, encouraging exploration while reinforcing brand identity without distracting from the content.
